The digital brand handbook from MerkBrouwers

Features & method

Three steps. Then your brand will run automatically.

No long process of implementations and user manuals. Get it right once, and then structure — across all brands, teams and partners.

This is how your brand ends up in the safe.

1

Set up

We remove your logos, colors, fonts, templates and guidelines from the folders and emails where they are currently lying around and put them in one brand vault.

2

Automate

Everyone is given the rights that suit their work. New files automatically appear in the right place, in the right sizes.

3

Stay consistent

You open the safe, choose your brand and grab what you need. Without asking, without checking, without disturbing a colleague.

No login course and no support desk: usually one explanation is enough.

Feature 01

Smart Asset Hub

Always the right file, in the right format.

Your logo exists in more forms than you think: with and without a slogan, on white, on dark, for print, for screen. In the asset hub, every variant that belongs to your brand is ready for download. For example, a printer takes the print files and someone from social media takes the screen dimensions — both without calling you.

  • All logo variants and file formats of your brand, collected
  • Color codes and fonts that you copy with one click
  • Old versions disappear from view, so that only the current brand remains
Feature 02

Accessible to the entire team

So simple that you don't have to explain anything.

No login course, no thirty-page manual, no support desk. You open MarkBase, choose your brand and grab what you need. That's why it also works for people who have no experience with software — from the intern to the sixty-year-old colleague in production.

  • Clear chapters per brand component: logo, color, font, template
  • Search in seconds, without guessing folder names
  • Works in the browser, on laptop, tablet and phone
Feature 03

The secure share link

Share without WeTransfer chaos.

A printer, an agency or a supplier sometimes needs one folder, not your entire brand vault. With a share link you send exactly what is intended for them — instead of a heavy attachment that remains in some inbox three weeks later.

  • One link with only the files that are relevant to this party
  • You decide what the recipient sees
  • No passwords in emails and no expired download links
Feature 04

Role and rights management

You keep control, the team takes what is necessary.

Seven access levels, from brand owner to user. Management determines what changes; everyone sees and uses what is meant for them differently. This way your brand remains protected without anyone feeling trapped.

  • Set per person: view, add or manage
  • Agencies and partners only on the brands they work for
  • Adding, correcting or deleting something is only done by those who have the rights to do so

The complete overview

Everything that MarkBase can do.

From logos and colors to social media planning and audit logs: one portal in which your entire brand lives. Below is the complete overview, without marketing sequence.

One central place for your brand

A complete digital brand portal per organization or brand, always accessible to employees, agencies, freelancers and partners.

  • Everyone only sees the brands and parts for which permission has been given
  • Suitable for one brand, multiple brands or multiple locations
  • One source of truth instead of separate folders and drives

Manage corporate identity and brand identity

Every building block of your brand, centrally recorded and always up to date.

  • Manage and share logos via direct links, in any variant: primary, icon, white, black, print
  • Colors in RGB, HEX, CMYK and Pantone; upload and preview fonts
  • Centrally store icons, graphic elements, photography and templates
  • Capturing brand story: mission, vision, core values, tone of voice and archetypes
  • A complete design system and digital corporate identity manual, including PDF

Always use the correct files

Search, find, download. Without doubting whether this is the last version.

  • Quickly search, filter, tag and save favorites
  • Version control so that old files are not accidentally used
  • Drag and upload: logos, PDFs, images, fonts and presentation themes
  • Automatically activate temporary or scheduled logos at the right time

Collaborate safely with everyone around your brand

Employees, customers, agencies and external partners: everyone gets exactly the access that suits them.

  • Set rights per person, organization, brand and component
  • Manage agency and client teams separately
  • Access codes to quickly link people to the right brand
  • Have new accounts assessed first before they are given access

Collaborate and approve

From first design to approved expression, all in the portal.

  • Share projects, designs and documents centrally
  • Feedback with comments and visual cues on images
  • Compare versions and find previous choices
  • Determine approvers per project or brand; you see what is open and what has been approved

Share and upload links for external parties

Photographers, designers, printers and freelancers get only what they need.

  • Secure subpages with password, end date and allowed categories
  • External parties provide files without access to the entire portal
  • First assess submitted files before they enter the library

Practical branding applications

Don't just store it, but also apply it immediately.

  • Create email signatures based on your corporate identity
  • Copy logo URLs for websites and signatures
  • Generate favicon and app icons
  • Templates, presentation themes and tools immediately available to the team

Planning and monitoring social media

Posts that sound like your brand — planned, vetted and published from one place.

  • Write, plan and approve messages per brand, with weekly and monthly calendar
  • Link LinkedIn, Facebook and Instagram accounts and publish or schedule immediately
  • Test messages for tone of voice, brand values and channel fit
  • Receive an improved proposal text if a message does not match your brand

Insight and overview

You know where your brand stands — and what's still missing.

  • See which brand parts are complete and what is still missing
  • Track usage, downloads and activity by brand
  • Receive reports and notifications
  • Global search through brands, files, guidelines and projects

Suitable for growing organizations and agencies

From one brand to hundreds, from one team to multiple agencies.

  • Manage hundreds of brands from one environment
  • Central management environment for organizations, people, subscriptions and rights
  • Scalable for large teams and complex brand structures
  • Access management can later be linked to business login solutions

Safe and professional

Your brand data is central, controlled and transparently managed.

  • Secure access by brand and role
  • Clear rights to view, edit, approve and manage
  • Audit logs and insight into changes
  • Fewer errors, fewer outdated files, more brand consistency

In short: everyone who works with your brand — from employee to agency, from designer to printer — always quickly has the right resources, guidelines and permission.

Multiple brands in one safe

Manage multiple brands side by side, each with its own files, guidelines and access. This way they don't get mixed up and you don't have to maintain a separate environment for each brand.

See it in action with your own brand

We fill the portal live with your logos and colors, so that you immediately see what your brand will look like when everything is on track.

See your brand in action.

Take out your package immediately, or first request a demo tailored to your brands and team.