One correct answer
There is one version of each brand that is correct, and it is always up to date. If you search, you will not find a discussion but a file.
The digital brand handbook from MerkBrouwers
About us
We saw the problem. So we built the solution.
MarkBase does not come from a market research. It comes from practice — and a good dose of frustration.
The origin
A wonderful brand that fell apart in six months.
We saw it again and again at design agency MerkBrouwers. We designed a strong brand identity, delivered a complete manual — and six months later the website looked different from the flyer, and the flyer looked different from the vacancy text.
Not because anyone didn't take it seriously. Well, because it was easier to 'do it yourself' than to look up the right file. A sixty-page PDF won't beat a colleague in a hurry.
At one point we said to each other: this has to be easier. So it became MarkBase.
Our philosophy
A brand is only strong if everyone can apply it effortlessly.
The most beautiful corporate identity is worth nothing if it is only in a PDF that no one opens. Consistency is not a discipline issue, it is a usability issue. If you make it easy for people, they will automatically do the right thing.
That is why MarkBase does not focus on the manual, but on the person who needs something. It opens, chooses and uses — without anyone behind it checking.
Why simplicity wins
Software for the colleague who just needs a logo.
Most brand software is built for brand managers: rich backends, long setup times and a thirty-page manual. MarkBase is built for everyone else — the intern, the freelancer, the printer and the director who needs a quick fix.
That's why the portal has one idea: if someone sixty can use it without explanation, it's good enough for everyone.
- Open, choose, use
- Also for those who are not digital
- You manage, they use
What we stand for.
Easy wins
If a route doesn't work for a fifty-year-old, it's not a good route. For us, simplicity is not a luxury, but the key.
Take responsibility
We don't just build your brand, we also sustain it. That's why MarkBase is free for MerkBrouwers customers.
In short: we ensure that your brand looks the way we designed it. Even if we are not there.
MarkBase is a product of MerkBrouwers, Madame Curieweg 2, 8501 XC Joure.
Would you like to see how we do that?
In a short demo we fill the portal with your own brand.