Blog
Practical articles about brand manuals, visual identity and brand files. Written by the designers at MerkBrouwers, for everyone who works with a brand.
Basics2 November 2026
Visual identity, brand identity and brand guidelines explained
Visual identity, brand identity, brand guidelines, brand manual: everyone uses different words. How to tell the terms apart, and how to record them.
Basics2 November 2026
Typefaces in your visual identity: choose, record and share
Your brand typeface isn’t on every laptop. How to choose typefaces, sort out licences and set a fallback for Word, PowerPoint and email.
Read articleIn practice2 November 2026
Which visual identity templates does your team really need?
Good templates help colleagues stay on-brand without a designer. Which templates you need, how to build them and how to keep them up to date.
Read articleIn practice2 November 2026
Checking brand consistency: a brand check in one afternoon
How consistent is your brand really? Gather your materials, compare them with your visual identity and know in one afternoon what to tackle.
Read articleSwitching2 November 2026
Switching agencies without losing your brand files
Moving to a new design agency? Make sure your logos, source files, typefaces and agreements move with you, rather than being left behind.
Read articleAI2 November 2026
AI guidelines for your team: keep your brand recognisable
Your team uses AI for text and images. These agreements on tools, brand information, images and review keep your work recognisably yours.
Read articleBasics26 October 2026
Colour codes explained: HEX, RGB, CMYK and Pantone
Why does your brand colour look different on paper than on screen? How HEX, RGB, CMYK and Pantone work, and how to record them properly.
Read articleBasics22 October 2026
Defining your tone of voice: sound the same everywhere
How does your organisation sound? Capture your tone of voice in a few practical agreements, with examples your colleagues can actually use.
Read articleIn practice19 October 2026
Helping new colleagues and volunteers get to know your brand
Help new colleagues, interns and volunteers know from day one where the logo is, which template to use and how your organisation sounds.
Read articleIn practice15 October 2026
Working with printers and agencies: what to send them
Printers, web developers and ad agencies each need different brand files. Send the right ones in one go and avoid rounds of corrections.
Read articleAgencies12 October 2026
Managing multiple client brands as an agency: stay organised
Does your agency work for several clients? Here’s how to keep logos, colours and agreements separate, current and easy to find for each client brand.
Read articleSwitching8 October 2026
Rebranding: how to roll out a new visual identity smoothly
A new logo is only the beginning. Here’s how to plan the rollout of your new visual identity, from inventory and order to clearing out old files.
Read articleAI5 October 2026
AI and your visual identity: keep your assistant on-brand
ChatGPT, Claude and Cursor do not know your brand by default. Here is how to give your AI assistant your visual identity, tone of voice and brand files.
Read articleTry it free for 30 days.
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